Using online distributions methods to promote products is called digital marketing. This approach is both period saving and affordable. Digital marketing is done through items such as cell phones, SMS, MMS, instant messaging, websites, emails, banner advertisement and digital billboards.
Digital marketing involves some of the techniques of direct advertising and Online marketing. In digital marketing traditional ways of promotions are executed digitally. It entails marketing in two forms, draw and push.
Pull digital marketing requires the user to pull or extract this content directly. The customer has to approach the promotional matter and start to see the matter by himself. Good examples are websites, forums and web logs. All these require clicking on a URL to be able to view the content. This content that is being displayed doesn’t need to follow any guidelines. Effort must only display the content on the website or forum and there is absolutely no additional cost of sending the information to the customer, but the customer has to make the excess effort of reaching to the content .The customer doesn’t have to opt-in for such sort of promotion and one message has been viewed by all and it cannot be personalized. The customers who see the content can’t be traced, although the click on through rate can be viewed as which give details about the number of clicks the message received. This is be done by enabling the click though tracking through the campaign, which records the information.
Push digital marketing systems requires the effort of both marketer and the customer. The marketer has to push or send the content to the customer and the client has to make the effort of receiving it. This is a very effective kind of marketing and the investments definitely earn a big return as it creates brand recognition. SMS, MMS, email messages, RSS podcasting are examples of push digital marketing. Because the content is delivered to individuals, it can be individualized according to the intended recipient. If the message has been opened and viewed by the customer or deleted it can be tracked and reported. Information related to the customer such as name, geographical location could possibly be traced. However when sending this king of message, certain criteria should be met as the SMS and emails delivered are monitored. If the marketing expert doesn’t follow the rules and regulations properly, there is a possibility of messages getting rejected and blocked, before they reach the targeted target audience and the message is known as to be spam. Bigger outcomes involve internet marketers getting blacklisted temporarily or even permanently. The number would be blocked and they won’t have the ability to send any messages at all. Messages delivered to the RSS feeders need a mechanism with an application to attain, when sent by a contact marketing system.
Both sorts of Digital Marketing Consultant should be used in consonance to achieve positive results. A smart marketer sends out email messages along with SMS and uses multiple channels to advertise his products. The kind of messages being sent also needs to be different in one another. They should not only be text, but animations, audios and videos. There is a possibility of using draw and push message technology in conjunction like the email sent to a possible client can have a URL or a banner advertisement, which on clicking downloads details. When there is enormous group of people to end up being reached via email, Email service providers can be hired who sends plenty of emails to the customers on behalf of the marketer and they take measures so that the messages are not regarded as spam.
Although much of the marketing is opt-in, federal government laws, such as for example CAN SPAM Act, have already been passed to protect the customers from unscrupulous marketers who would go to any extent to market their products or hackers or spammers who have a bad intent i actually.e. like harming the computer or setting up adware, spyware on people’s computers.